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Catalogue ads on TikTok

TikTok shows your products as short vertical video. Without video, it squares the product image and shows it still. DPA sends a clip per product.

What the shopper sees

  • A vertical video in the For You feed with the product's name, price and a shop button.
  • Square product tiles when there is no video, cropped to 1000 × 1000.
  • Products picked automatically from what the shopper browsed in your store or app.

What the platform requires

  • A catalogue in TikTok Ads Manager that pulls a scheduled CSV, TSV or XML feed, hourly, daily or monthly.
  • At least four approved products before any catalogue campaign runs.
  • A video_link column per product with a vertical 9:16 video of at least 720 × 1280.
  • Custom labels (custom_label_0 to 4), up to 100 characters each, to split products across campaigns.
  • Saudi Arabia and SAR are supported. No TikTok Shop is needed.

What DPA sends

  • A CSV feed refreshed every hour, in TikTok's lowercase columns, with sku_id per variant.
  • video_link per product with a 1080 × 1920 clip, on Growth and above.
  • The six app-link columns if your store has an app.
  • A custom label marking products that have video, so you can target them in their own campaign.
  • A report on every publish: what went out, what was held back, and why.

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Examples for this channel

TikTokSponsored
Linen abaya with wide sleeves
SAR 289Shop now →
TikTokSponsored
Linen abaya with wide sleeves
SAR 289Shop now →

sample product

Setup, step by step

  1. Connect your store in DPA.
  2. In TikTok Ads Manager, create a catalogue inside the same Business Center that holds your ad account.
  3. Add a data source: a scheduled feed from a URL, hourly, and paste DPA's TikTok feed link.
  4. Install the TikTok Pixel or connect your app events.
  5. Create a Video Shopping Ads campaign on the catalogue. To run catalogue video from the feed, ask your TikTok representative to enable it on your account; it is account-gated.

Common rejections, and the fix

Catalogue and ad account in different Business Centers

The campaign stops with an authorisation-lost error. Create the catalogue inside the account's own Business Center; do not move accounts between centers.

Fewer than four approved products

DPA shows each product's status; fix the listed causes and publish again.

Vertical image cropped

TikTok squares every still. DPA sends a designed square image and keeps vertical for video.

video_link present but never shown

Catalogue video from a feed needs enabling on the account. Ask TikTok; there is no self-serve switch.