AI content and credits
Last updated: 2026-11-08
Last updated: 8 November 2026
This page explains how DPA's AI works for you: who owns what it makes, what a credit is, and when credits run out or come back. It forms part of our Terms of Service.
Who owns what the AI makes
- You do. Images, videos and ad copy made for your products belong to you, as far as the law allows. You can use them anywhere, including outside DPA.
- We keep a copy so the service works: to show it in the app, publish it to your feeds, and keep the links in your feeds working.
- We do not use your products or creatives to advertise DPA without your permission.
- In some countries, content made by AI may not be protected by copyright the way a photographer's work is. We cannot promise others will never make something similar.
Your responsibility for what runs
AI makes mistakes. It can get a colour, a pattern, a label or a word wrong, or place a product in a way that doesn't match it. Review creatives before they go live in an ad. You are responsible for the claims your ads make and for following each channel's ad rules.
Do not ask the AI for:
- a real, identifiable person without their permission;
- another brand's logo or protected design;
- anything sexual, hateful, violent or misleading.
We may block requests like these.
What a credit is
A credit is DPA's unit for AI work. Each job costs a set number of credits, shown in the app before you start it. A job's price follows what the AI provider charges for it, so it can differ by quality and size. As a guide, at today's rates:
| Job | Credits |
|---|---|
| One ad image | about 8.5 |
| Ad copy for one product | under 1 |
| One second of video (when DPA's video key is enabled for you) | about 7.5 |
| One ad image on your own AI key | 1 |
The current price of every job is listed in the app under Billing and credits. If prices change, the new price applies only to work started after the change.
Building and publishing feeds does not use credits.
Where credits come from
| Source | How many | Expires |
|---|---|---|
| Starter plan | 500 a month | At the end of each billing month |
| Growth plan | 2,000 a month | At the end of each billing month |
| Scale plan | 6,000 a month | At the end of each billing month |
| 450-credit pack | 450 | Never |
| 1,650-credit pack | 1,650 | Never |
| 4,500-credit pack | 4,500 | Never |
The free Feed plan includes no AI and no credits.
In what order they're spent
Your plan's monthly allowance is spent first. Bought credits are used only once the allowance is gone, so the credits that would expire go first.
When the month ends
At each renewal, whatever is left of the month's allowance expires, and the new month's full allowance is added. Bought credits are not touched.
When you upgrade, a new month starts straight away: the rest of the old allowance expires and the new plan's full allowance is added.
When credits come back
You are charged when a job is sent. If the job fails, or a batch returns fewer results than it was charged for, the credits for the missing part come back automatically. You don't have to ask. See section 1 of our Refund Policy.
When your plan ends
Bought credits stay on your account but can't be used on the free Feed plan. They become usable again as soon as you are on a paid plan.
Using your own AI key
On paid plans you can connect your own account with an AI provider. Work done with your key is billed to you by that provider. DPA charges a smaller compute charge in credits for running it, shown before you start. Your use of your key is governed by your agreement with that provider.
Which AI providers we use
Our current providers are Google (Gemini), OpenAI, Anthropic and fal.ai. They process your product images and text only to create your content, under business terms that do not allow them to train on it. [CHECK: confirm every key we use is on a paid/business API tier — Gemini's free tier may train on inputs] The full list of service providers is in our Privacy Policy.