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Terms of Service

Last updated: 2026-11-08

Last updated: 8 November 2026

These terms are an agreement between you and Mohammed Salim, a sole proprietorship registered in India and trading as DPA.ad ("DPA", "we", "us"), Manjeri, Malappuram, Kerala, India. They cover the website at dpa.ad and the app at app.dpa.ad (together, "the service").

By creating an account or using the service you accept these terms. If you use it for a business, you accept them for that business and confirm you are allowed to.

1. What DPA does

DPA reads your product catalogue from your store (Salla, Shopify, or a feed file you give us). It then:

  • builds product feeds for advertising channels such as Snapchat, TikTok, Meta, Google and Pinterest, and keeps them updated;
  • creates ad images, short videos and ad copy for your products with AI, when your plan includes it;
  • reads your ad results from the channels you connect, so you can see which products sell.

DPA does not buy ads for you and does not spend your ad budget. You run your campaigns in each channel's own ad account, under that channel's terms.

2. Your account

  • You must be at least 18 and able to enter a contract.
  • Give us accurate details and keep them current. Keep your password safe. You are responsible for what happens under your account.
  • One person or business per account. Do not share an account between unrelated businesses.
  • Tell us at support@dpa.ad straight away if you think someone else has used your account.

3. Connecting your store and ad accounts

When you connect a store or an ad account, you let us read and write the data the service needs, within the permissions the platform shows you when you connect. You can disconnect at any time from the app or from the platform itself. Feeds that depend on a disconnected store stop updating.

You confirm you have the right to connect each store and ad account, and to let us use its data as described in our Privacy Policy.

4. Plans, limits and credits

Prices, plan limits and credit amounts are shown on our pricing page and in the app under Billing and credits. In short:

  • Feed is free: 100 products, 1 channel, no AI.
  • Paid plans (Starter, Growth, Scale) are monthly subscriptions. Each includes a product limit, a channel limit and a monthly allowance of credits.
  • Credits pay for AI work. How they are spent, when they expire and when they come back is set out in AI content and credits.
  • Limits are soft. Everything in your store still imports. Products beyond your plan's limit are held out of your feeds, and the app tells you which ones and why.

We may change prices or plan contents. A price change for a plan you already pay for applies from your next renewal after we tell you, at least 14 days ahead. You can cancel before it applies.

5. Payment

Payments are processed by Dodo Payments, our reseller and merchant of record. Dodo Payments sells the subscription or credit pack to you, charges your card, and collects and pays any sales tax or VAT. Your card statement shows Dodo Payments. Dodo Payments' own terms apply to the payment itself.

  • Prices are in US dollars and exclude VAT or sales tax, which is added at checkout where it applies. Your card may be charged in your local currency at the rate shown at checkout.
  • Subscriptions renew automatically each month on the same date until you cancel.
  • Upgrading takes effect straight away. You pay the difference for the rest of the month, a new monthly period starts, and you receive the new plan's full allowance.
  • Downgrading takes effect at your next renewal. You keep your current plan until then and can undo the change.
  • If a renewal payment fails, your account keeps working for 3 days while you update your card. After that, AI work pauses but your feeds keep updating. If the payment is still outstanding after 14 days, the subscription ends.

Refunds are covered by our Refund Policy.

6. Cancelling and when a plan ends

You can cancel any time under Billing and credits. Your plan runs to the end of the month you have paid for, then ends.

When a paid plan ends:

  • your feeds keep serving their last published version, without updates, for 20 days;
  • after 20 days they are republished under the free Feed plan's limits (100 products, your oldest channel);
  • credits you bought are kept but cannot be used until you are on a paid plan again;
  • your monthly allowance from the plan expires.

7. Your content

"Your content" means your catalogue, product photos, brand assets, text, and anything you upload or that we import from your store.

  • You keep all rights in your content.
  • You give us a worldwide, non-exclusive licence to host, copy, process, transform and publish your content, only as needed to run the service for you. This includes sending your feeds and creatives to the channels you choose.
  • You confirm you have the rights to your content, including product photos and any people or brands shown in them, and that publishing it in ads does not break any law or anyone else's rights.

What happens to content our AI creates for you is set out in AI content and credits.

8. Acceptable use

Do not use DPA to:

  • advertise products that are illegal where they are sold, or that the ad channel bans;
  • make misleading claims about a product, its price, its origin or its results;
  • create images or videos of real people without their permission, or content that is sexual, hateful or violent;
  • copy another brand's trademarks or products in a way that misleads buyers;
  • break, probe or overload the service, get around plan limits, or access other users' data;
  • resell the service without our written agreement.

We may suspend AI generation, a feed or your account if we reasonably believe you are breaking these rules or a channel's ad policy. Where we can, we tell you first and give you a chance to fix it.

9. Ad channels and third-party services

Snapchat, TikTok, Meta, Google, Pinterest, Salla, Shopify and other platforms are run by other companies under their own terms. They decide whether to accept your catalogue, approve your ads and show them. We are not responsible for their decisions, for changes to their systems, or for ad spend, results or account restrictions on their side.

10. Availability and changes to the service

We work to keep the service running and your feeds fresh, but we do not promise it will be uninterrupted or error-free. We may change or remove features. If we remove a feature that is a main part of a plan you pay for, you may cancel and ask for a refund of the unused part of that month.

11. Disclaimers

The service is provided "as is". AI-generated content can contain mistakes: wrong colours, wrong details, wrong words. Check content before it runs in an ad. We do not guarantee any level of ad performance, sales or return on ad spend.

Nothing in these terms limits rights you have under consumer law in your country that cannot be limited by contract.

12. Liability

To the extent the law allows:

  • we are not liable for indirect or consequential loss, including lost profit, lost sales, wasted ad spend or loss of data;
  • our total liability to you for any claim about the service is limited to the greater of the amount you paid us in the 12 months before the claim and USD 100.

These limits do not apply to fraud, or to death or personal injury caused by negligence, or to anything else the law does not allow us to limit.

13. Ending the agreement

You can stop using the service and delete your account at any time. We may end this agreement with 30 days' notice, or straight away if you seriously break these terms. If we end it without cause, we refund the unused part of any paid month and any unused credits you bought.

14. Changes to these terms

We may update these terms. If a change matters, we tell you by email or in the app at least 14 days before it applies. If you keep using the service after that, the new terms apply. If you do not accept them, cancel before they apply.

15. Law and disputes

These terms are governed by the laws of India. Please write to us first at support@dpa.ad; most problems are solved there. Any dispute that cannot be settled goes to the courts of Malappuram, Kerala, India. This does not remove your right to bring a claim in your own country's courts where consumer law gives you that right.

16. Contact

Mohammed Salim (DPA.ad) Manjeri, Malappuram, Kerala, India Support: support@dpa.ad General: info@dpa.ad